I launched Toyota Adventure Detours, a multi-year campaign that turns every trip into a story worth telling, inspiring drivers to explore unknown paths with Toyota Trucks. To kick it off we launched two broadcast spots that set the tone for the campaign: bold, playful, and all about seeking the road less traveled. Why be a Tourist, when you could be a Detourist?
In addition, we created a series of unique 15- and 6-second spots for digital and CTV placements, extending the campaign’s reach and energy across multiple screens.
Our video and still assets were deployed across digital, social, and OOH, as well as on Toyota.com, ensuring the campaign reached audiences everywhere.